| analytical marketing company |
A company based upon providing services that improve the marketing, sales and revenues of client companies. Such a company provides any required services based upon the understanding of the client company’s current position, its strategic planning and its placement within its operational industry. Analysis of all facets of the client company’s operation and the industry in general is a cornerstone of how an analytical marketing company operates |
| wrap-around development envelope |
In order to develop a new company or new business for an existing company, an integrated package of activities and services is required for maximum benefits. In a start-up operation, key personnel, as well as important legal and managerial activities may have to be implemented. This could be in addition to highly defined and realistic company plans for that company to be effective in its start-up. Established companies may require current state review, objectives realignment, managerial priorities realigned and key skills obtained in order to provide the envelope for development planned for by corporate management. In all situations, strategic partnership options, third-party outsourcing options and key skills enhancement may be required for development objectives to be met. Whatever is needed for development of product sales, new business opportunities and profit optimization is provided. |
| high efficiency, low cost business model |
Businesses, even when profitable, experience cost “bloat” as a result of increasing personnel demand and “brick-and-mortar” corporate expenditures. A high efficiency, low cost business model demands that continuing costs be minimized to the maximum and that “virtualization” of the corporation be practiced and maintained. As a result of changes in general business thinking and practice, contract labor and third-party outsourcing are common to high efficiency and low cost (when properly practiced). Such an operational model always considers efficiency, costs and benefits in every business decision and operational change. |
| virtual business climate |
The current direction of business operations where key skills, operations and processes are physically disbursed throughout the country or world. This is rapidly becoming a necessity as a result of world competition and pricing. |
| Under resources companies |
A company where time, money and personnel resources are limited. This also may include limited skill sets of required business or technical functions |
| “Pure” management consulting |
The assistance of corporate level or divisional level management with tactical and strategic planning and execution. Such consulting requires deep industry, business practices and special skills knowledge. Providing such service many times requires a network of key individuals and skills and the coordination of consulting teams into a coordinated problem-solving approach
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